Supplements
From discount blasts to a retention engine.
0% → 0%
owned-revenue share, 9 months
+0%
subscriber 6-month LTV (Lifetimely cohorts)
−0%
subscription churn after save-flow rebuild
The problem
They had a strong second purchase rate; customers happily bought again without any push. But nearly 60% cancelled the moment their third shipment came due and ghosted the brand for good, and nobody on the team could explain why.
The gap
The top-line revenue number hid it, but the cohort data didn't. That month-3 drop-off was worth $46k a month in lost subscription revenue, and nothing in the account was built to catch it before it happened.
The fixes
- AI cohort audit priced the month-3 churn cliff at $46k/mo
- Churn-save flow: pause/swap offers before cancellation, not after
- Post-purchase education series tied to the product's 90-day results window
- Win-back at day 75, triggered by purchase-interval data, not a calendar
- Retired the Friday blast; campaigns moved to a value-led calendar
The result
Email & SMS went from 18% to 43% of total revenue in 9 months, while total sends dropped 22%. Less noise, more money.
Owned revenue share, month 1 to 9
Klaviyo · Flow performance
Last 90 days
Attributed revenue$412,806
% of total revenue43.2%
Recipients38,114
Churn Save · Pause or SwapFlow · SMS + Email$128,440
Post-Purchase · 90-Day ResultsFlow · Email$96,205
Win-Back · Day 75Flow · Email + SMS$71,388
Welcome · First OrderFlow · Email$58,911
“Kairos found six figures hiding in a win-back window we didn't know existed. The audit paid for the year in the first month.”
Founder, supplement brand