Activewear
Deliverability first. Revenue followed.
0% → 0%
inbox placement in 60 days
+0%
campaign revenue after the rescue
0.0×
revenue per send
The gap
Years of buy-a-list-and-blast had put the domain one step from the spam folder: 71% inbox placement and falling. The best-designed email in the world earns nothing from a junk tab.
What we ran
- Deliverability rescue: authentication cleanup, a warm-up schedule and a sunset flow that retired 40k dead addresses
- Engagement-first sending: campaigns start with the 30-day engaged core and expand outward
- Back-in-stock SMS for the chronically sold-out hero leggings — sized waitlists per SKU
- Community drop calendar: launches as VIP moments instead of sitewide noise
The result
Inbox placement recovered to 98%, campaign revenue rose 89%, and every send now earns 3.2× what it did — same list, same products, working infrastructure.
Inbox placement — 60-day rescue
Klaviyo · Top performers
Last 90 days
Campaign revenue$301,447
Inbox placement98.1%
Revenue per send3.2×
Drop 022 — VIP CommunityCampaign · Email$104,215
Back in Stock — Hero LeggingFlow · SMS$77,830
New Season — Engaged CoreCampaign · Email$61,554
Sunset — Last ChanceFlow · Email$28,997
“Nobody else even mentioned deliverability. Kairos spent the first month on plumbing and it doubled what every send is worth.”
VP Marketing — activewear brand