Long consideration, met with patience.

The gap

A $700 ring isn't an impulse buy — but the cart flow treated it like one: two pushy emails in 6 hours, then nothing. High-value carts died quietly for months.

What we ran

• Cart-value branching: carts over $500 enter a slower, human-toned journey
• WhatsApp concierge — a real "any questions about sizing?" message, not a coupon cannon
• Education nurture: materials, sizing, care — the anxiety-killers that unlock big purchases
• Anniversary & gifting flows built on purchase-date data for repeat occasions

The result

Cart recovery tripled, high-value cart revenue up 46%, and WhatsApp became the brand's highest-reply channel at 71%.