Fewer sends. More revenue. Calmer inbox.

The problem

They sold out every seasonal drop without a problem. But between drops the list went completely cold, and when they finally sent again, more people unsubscribed than bought anything.

The gap

Deliverability had been quietly sliding the whole time, and the customers unsubscribing first were the best ones: the exact people who should never have gone nine months without hearing anything.

The fixes

• Engagement-tiered segments: VIPs, actives, at-risk, each with its own send frequency
• Browse & size-restock triggers replaced the mid-season blasts
• Evergreen "style story" campaigns between drops, sent only to engaged tiers
• Sunset flow to retire dead addresses and repair sender reputation

The result

40% fewer sends, 54% more campaign revenue, and inbox placement back above 97%. The list stopped shrinking for the first time in two years.